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[WEBINAR] How Design Thinking Can Help You Navigate 2020 Event Logo

[WEBINAR] How Design Thinking Can Help You Navigate 2020

by Yale SOM Alumni Community


Thu, Jul 16, 2020

12 PM – 1 PM EDT (GMT-4)

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2020 has been a unique year for all of us. So, what do we do now? How do we design our new lives? Join NYT #1 Best-Selling Authors Bill Burnett and Dave Evans to learn how thinking like a designer, and building your way forward, could help.

When: July 16, 2020 | 12:00-1:00pm ET



Zoom Webinar - Registration Link in Event Page



Jennifer Zoga ’99 [Moderator]'s profile photo

Jennifer Zoga ’99 [Moderator]

Assistant Professor

Rosemont College

Jennifer Zoga ’99, entrepreneur, professor and management consultant is charting the unknown waters of 2020 with her trusted Designing Your Life compass. Currently, she is satisfying her personal mission to make an impact as an assistant professor in the undergraduate business department at Rosemont College, and as a mentor to young entrepreneurs building apps that solve wicked problems at the new pandemic-hatched accelerator program, Kinetic Creators. As a consultant, Jennifer helps business leaders across tech, healthcare, education, and consumer industries. She fosters leaders' strategies to visualize a better world with empathetic marketing and communication, and by nurturing highly-effective, collaborative teams. Educated at UVA and Yale, Jennifer is proud to serve as a Yale SOM class agent. She lives in Philadelphia with her husband, and two teenage girls who are equally committed to change the world for the better.

Bill Burnett's profile photo

Bill Burnett

Executive Director of the Design Program & Adjunct Professor, Mechanical Engineering

Stanford University

After years of drawing cars and airplanes under his Grandmother’s sewing machine, Bill Burnett went off to the University and discovered, much to his surprise, that there were people in the world who did this kind of thing everyday (without the sewing machine) and they were called designers. Thirty years, five companies, and a couple of thousand students later Bill is still drawing and building things, teaching others how to do the same, and quietly enjoying the fact that no one has discovered that he is having too much fun.

Bill Burnett is the Executive Director of the Design Program at Stanford. He directs the undergraduate and graduate program in design at Stanford, both interdepartmental programs between the Mechanical Engineering department and the Art department. He got his BS and MS in Product Design at Stanford and has worked professionally on a wide variety of projects ranging from award-winning Apple PowerBooks to the original Hasbro Star Wars action figures. He holds a number of mechanical and design patents, and design awards for a variety of products including the first “slate” computer. In addition to his duties at Stanford, he is a on the Board of VOZ (pronounced “VAWS – it means voice in Spanish) a social responsible high fashion startup and advises several Internet start-up companies.


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Dave Evans

Lecturer, Product Design Program at Stanford University, Management Consultant, and co-founder of Electronic Arts

From saving the seals to solving the energy crisis, from imagining the first computer mice to redefining software — Dave’s been on a mission, including helping others to find theirs. Starting at Stanford with dreams of following Jacques Cousteau as a marine biologist, Dave realized (a bit late) that he was lousy at it and shifted to mechanical engineering with an eye on the energy problem. After four years in alternative energy, it was clear that this idea’s time hadn’t come yet. So while en route to biomedical engineering, Dave accepted an invitation to work for Apple, where he led product marketing for  the mouse team and introduced laser printing to the masses. When Dave’s boss at Apple left to start Electronic Arts, Dave joined as the company’s first VP of Talent, dedicated to making “software worthy of the minds that use it.”

Having participated in forming the corporate cultures at Apple and EA, Dave decided his best work was in helping organizations build creative environments where people could do great work and love doing it. So he went out on his own; working with start-up teams, corporate executives, non-profit leaders, and countless young adults. They were all asking the same question. “What should I do with my life?” Helping people get traction on that question finally took Dave to Cal and Stanford and continues to be his life’s work.

Dave holds a BS and MS in Mechanical Engineering from Stanford and a graduate diploma in Contemplative Spirituality from San Francisco Theological Seminary.


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