[ WEBINAR ] Influence Is Your Superpower Event Logo

[WEBINAR] Influence Is Your Superpower

by Yale SOM Alumni Community

Professional Development

Tue, Feb 1, 2022

4 PM – 5:30 PM EST (GMT-5)

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You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. But, when used intelligently, influence is like a superpower that brings great ideas to life. This is the premise of Zoe Chance’s new book, Influence is Your Superpower, which is rooted in groundbreaking research in behavioral economics, neuroscience, and psychology.

We are delighted to bring you a conversation between Zoe Chance (Senior Lecturer at the Yale School of Management) and Vincent Stanley (Chief Storyteller at Patagonia and Resident Fellow at CBEY) as part of our Author Talk series. Zoe and Vincent will discuss key insights from her new book and how people and the planet can benefit from her deeply ethical approach to influence.

WHEN: Tuesday, February 1, 2022 | 4:00 PM - 5:30 PM EST


Zoe Chance's profile photo

Zoe Chance

Senior Lecturer at Yale

Yale School of Management

Zoe Chance is an award-winning teacher and researcher at Yale School of Management. Her research has been published in top academic journals like Proceedings of the National Academy of Science and Psychological Science and covered by the Harvard Business ReviewThe Economist, BBC, TimeForbesThe Wall Street JournalThe Washington Post, and The New York Times. Thinkers50 named Zoe one of the world's top up-and-coming management thinkers.

Her framework for behavior change is the foundation for Google’s food program, and her TEDx talk, How to Make a Behavior Addictive, has more than half a million views. Before coming to Yale, she earned a doctorate in marketing at Harvard and managed a $200 million segment of the Barbie brand at Mattel. She lives with her family in New Haven, CT.

Vincent Stanley's profile photo

Vincent Stanley

Director of Philosophy at Patagonia


Vincent Stanley, co-author with Yvon Chouinard of "The Responsible Company", has been with Patagonia on and off since its beginning in 1973, for many of those years in key executive roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. Vincent helped develop the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership; and Patagonia Books. He currently serves as the company’s Director, Patagonia Philosophy, and is a visiting fellow at the Yale School of Management. He is also a poet whose work has appeared in Best American Poetry. He and his wife, the writer Nora Gallagher, live in Santa Barbara.

As an Executive Fellow, Vincent is available to members of the Yale community for office hours or 1-1 coaching sessions and feedback on your venture or idea.

To schedule a meeting with Vincent, click here or use the calendar icon at top right.

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